Gordon’s # 24 New Paint Debuts with CMS at Expo!

JG Axalta 2014JG Axalta 2014 HOF

Jeff Gordon Fans Will See a “Hot” Number 24 at Canadian Motor Speedway Display at Canadian Motorsports Expo!

Race fans anxious to get a close look at the new 2014 Jeff Gordon No. 24 Axalta Chevy SS NASCAR Sprint Cup show car at The Canadian Motor Speedway display at The Canadian Motorsports Expo, will definitely feel the heat!

Cloaked in secrecy until the official Hendrick Motorsports unveiling and presentation at the NASCAR Hall of Fame in Charlotte NC, Axalta Coating Systems finally took the wraps off the striking Brilliant Flames paint scheme on the popular No. 24 driven by 4-time NASCAR Sprint Cup Series champion Jeff Gordon.

© 2014 Hendrick Motorsports, LLC.

Now fans at the Expo can take their own personal photos of the car, as The Canadian Motor Speedway ( CMS ) is proud and privileged to showcase Gordon’s show car for a 4th consecutive year at The Expo, ( CME ) February 7th through the 9th at the International Center Toronto.

Gordon’s NASCAR Sprint Cup show cars at the CMS display are a centerpiece attraction at The Expo, but this year is extra special, as the CMS display will mark the very first time the brand new No. 24 Axalta Chevy SS showcar’s new paint scheme will be shown in Canada!

The Brilliant Flames paint scheme, designed by renowned artist Sam Bass, marks the 22nd season of an historical partnership between Axalta, Hendrick Motorsports and Gordon.

Axalta describes the new paint scheme as a colourful racing design fitting of a champion, symbolizing longevity, style and fire for the business and for the sport. The base colors contain a unique specialty pigment called Brilliance that reflects a multitude of colors that demonstrates why Axalta color scientists develop coatings designed to superbly protect and enhance.

Fans will also be able to meet John Bickford, the Vice President and General Manager of Jeff Gordon, Inc. at the CMS display. Bickford is the stepfather and the man behind the illustrious career of Jeff Gordon, the 4-time NASCAR Sprint Cup Champion and designer of Canadian Motor Speedway. John will be greeting fans at the CMS booth on Friday February 7th and Saturday February 8th.

Canadian Motorsports Expo attendees can also meet The CMS Management Team to view CMS renderings and up-to-date information on the on-site work completed so far, and construction plans for 2014 and 2015. Fans will also be able to obtain information about the hiring process, sponsorship opportunities and CMS community programs. The CMS team will also be available for business to business discussions to explore partnerships and potential opportunities.

About Canadian Motor Speedway: CMS is a world-class motorsport and entertainment development in Fort Erie, Ontario. CMS will include industrial, recreational and commercial retail space, as well as a motorsport innovation park in collaboration with McMaster University’s renowned Faculty of Engineering and Niagara College, expanding the build-out to $400 million. The core of the project is a stand-alone “Jeff Gordon Designed Signature Speedway” that includes a ¾ mile banked oval and a 2 mile FIA/FIM grade road course. Initial grand stand seating: 60 thousand, plus 5 thousand enclosed club seats and 80 suites. www.cdnmotorspeedway.com www.facebook.com/cmsnation, or on Twitter @CMSnation

About John Bickford: John Bickford is Vice President and General Manager of Jeff Gordon, Inc. Stepfather to NASCAR driver Jeff Gordon, Bickford started Gordon’s racing career on a makeshift racetrack in Vallejo, California in 1976 at the age of 5. At the same time, he started MPD, which is a company that produces products for physically challenged people to enable them to drive cars without the use of their feet. The company also produces race car products. In 1985, he moved east to further Jeff Gordon’s racing establishing a base in Pittsboro, Indiana. In 1996, following a move from Pittsboro to Concord, North Carolina he became the Executive Vice President of Action Performance. While with Action, he spent 18 months in Europe working on Formula One and SBK World Super Bike. In 2004, he returned to Jeff Gordon, Inc. where he remains Vice President and General Manager.

About the CME: The 8th Annual Canadian Motorsports Expo Powered by Inside Track Motorsport News runs February 7, 8 & 9, 2014 at Toronto’s International Centre, adjacent to Pearson International Airport. The show features motorsports content geared to racers, fans and automotive enthusiasts. For information about the show, including news, exhibitor and sponsorship opportunities, call (416) 962-7223, or email info@CanadianMotorsportsExpo.com. The CME’s website is located at www.CanadianMotorsportsExpo.com.

About Axalta: Axalta Coating Systems is a leading global provider of liquid and powder coatings to automotive, transportation, general industrial, and architectural and decorative customers. Axalta will continue to build on more than 145 years of experience in the coatings industry. For more information visit www.axaltacoatingsystems.com. www.axaltaracing.comwww.twitter.com/axaltaracing

Jeff Gordon Fans Will See a “Hot” #24 at Canadian Motor Speedway display at Canadian Motorsports Expo!

Race fans anxious to get a close look at the new 2014 Jeff Gordon #24 Axalta Chevrolet SS NASCAR Sprint Cup show car at The Canadian Motor Speedway display at The Canadian Motorsports Expo, will definitely feel the heat!
JG Axalta 2014

Jeff Gordon’s #24 Chevy SS 2014 Axalta NASCAR Sprint Cup showcar will be in the Canadian Motor Speedway display at the Canadian Motorsports Expo in Toronto, Feb 7th-9th

Cloaked in secrecy until the official Hendrick Motorsports unveiling and presentation at the NASCAR Hall of Fame in Charlotte NC, Axalta Coating Systems finally took the wraps off the striking Brilliant Flames paint scheme on the popular #24 driven by 4-time NASCAR Sprint Cup Series champion Jeff Gordon.

Now fans at the Expo can take their own personal photos of Gordon’s flamed # 24, as The Canadian Motor Speedway ( CMS ) is proud and privileged to showcase Gordon’s show car for a 4th consecutive year at The Expo, ( CME ) February 7th through the 9th at the International Center Toronto.  
Gordon’s NASCAR Sprint Cup show cars at the CMS display are a centerpiece attraction at The Expo, but this year is extra special, as the CMS display will mark the very first time the brand new # 24 Axalta Chevrolet SS 2014 NASCAR Sprint Cup paint scheme will be shown in Canada!

The Brilliant Flames paint scheme, designed by renowned artist Sam Bass, marks the 22nd season of an historical partnership between Axalta, Hendrick Motorsports and Gordon.

Axalta describes the new paint scheme as a colourful racing design fitting of a champion, symbolizing longevity, style and fire for the business and for the sport. The base colors contain a unique specialty pigment called Brilliance that reflects a multitude of colors that demonstrates why Axalta color scientists develop coatings designed to superbly protect and enhance.

Fans will also be able to meet John Bickford, the Vice President and General Manager of Jeff Gordon, Inc. at the CMS display. Bickford is the stepfather and the man behind the illustrious career of Jeff Gordon, the 4-time NASCAR Sprint Cup Champion and designer of Canadian Motor Speedway.  John will be greeting fans at the CMS booth on Friday February 7th and Saturday February 8th.

Canadian Motorsports Expo attendees can also meet The CMS Management Team to view CMS renderings and up-to-date information on the on-site work completed so far, and construction plans for 2014 and 2015. Fans will also be able to obtain information about the hiring process, sponsorship opportunities and CMS community programs.  The CMS team will also be available for business to business discussions to explore partnerships and potential opportunities.

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Tomas Tales: Daytona Time is Busy Here Too!

Tomas Tales January 30th, 2014
The NASCAR crowd, teams, administration and of course the fans are well into the big annual build-up to the most important race on the schedule, the Daytona 500. Next month’s Great North American Race will be the 56th time the stock cars rumbling to life on that iconic Florida oval will signal the actual start of another racing season in North America.
But there is also a huge amount of scrambling going on a lot closer to the handle.
The transition from January to February after the turn of the New Year is an extremely busy time in the GTA and surrounding territory in the racing game as well.
You likely know that in addition to my Raceline Radio Network duties, now into broadcast season # 22, I also handle Media and Public Relations consulting for Canadian Motor Speedway.
And just to make sure there is absolutely no room left on the ET plate, I got a call from Alex Tagliani a few weeks back asking me to add Media and Public Relations for his new Tagliani Autosport venture to my to-do list!
I like being busy, but I thought at this stage of my career, I would be slowing down slightly, not speeding up!
Sitting around doing nothing is not an option, so I dive into the deep end and paddle like mad!
Tag grabbed a ride in the Rolex 24 at Daytona with Paul Gentilozzi, so that meant media releases into and out of that weekend right away, in two languages, since Alex still has firm corporate, media and family connections to home town Montreal and Quebec.
But the real rush this time of year centers around The 8th Annual Canadian Motorsports Expo, powered by Inside Track Motorsport News, February 7th, 8th and 9th at the International Center Toronto.

On the first day of the Expo, all done with the Rolex 24, Tagliani Autosport will unveil a brand new car, another racing assignment for Alex and his backers, Pfizer Canada/EpiPen, Anaphylaxis Canada, and Dicom Express.
I’m usually one of the great unwashed media horde at these things, but this time, in addition to wielding my recorder for Raceline, I wrote the releases inviting the media to the shindig.
Home base at The Expo will be our Canadian Motor Speedway display that will once again feature Jeff Gordon’s NASCAR Sprint Cup show car, this time sporting a brand new Axalta paint scheme on his Hendrick Motorsports Chevy SS # 24. This will the first time the new livery will be shown in Canada. Releases had to go out for this too of course.
Manning the CMS booth all three days is a pleasure, and holds special significance this year, as the project has actually started!
Sometime during the three days at the Expo, I also have to interview The “King” Richard Petty, Mike Skinnner and Ryan Newman, and take part in the annual motorsport media panel to discuss the various issues swirling about our heads.
I have a feeling there will be lots of discussion about Canadian Motor Speedway, NASCAR’s changes to the qualifying and Chase formats, and good thoughts and prayers for Michael Schumacher.
There will be CMS and Tagliani Autosport post-Expo releases to go out, before we swing our highly divided attention to the Toronto International Auto show!
My buddy “Stormin’ Norman” Rumack and I will be live on location at the Auto show the first weekend of the showcase, February 14th through the 17th.
We’ll do a ton of live hits from our location on the 800 level of the South Building of The Metro Toronto Convention Center for Sportsnet 590 The FAN.
Oh! Almost forgot there will be two Raceline Radio Network shows to write, produce and anchor during these two insane weeks as well!
But it’s all good… I think!
ET

Tomas Tales: CMS at CME! Enough Initials Already!

But the letters mean we again look forward to the 8th annual Canadian Motorsports Expo Powered by our friends at Inside Track Motorsport News, the 7th, 8th and 9th of February, the kick off of the 2014 Canadian racing season at the International Center Toronto!

The parking is free and in Toronto, that’s rare!

You’ve seen the release! For the 4th straight Expo, The CMS display will showcase Jeff Gordon’s NASCAR Sprint Cup show car, this time sporting the brand new Axalta sponsor livery, the first time shown in Canada!

Drop by and bench race with us! The CMS staff will be there to talk about project start and the time line heading into spring.

John Bickford VP and GM of Jeff Gordon Inc. will also be with us! John’s a very engaging character who I always look forward to seeing and speaking with and I know you do too!

Yours truly will also be part of the motorsport media panel once again, always good for some spirited discussion and debate.

Drop by and see us! It is going to be fabulous to be able to talk to you at the Expo now that CMS has indeed started!

Jeff Gordon’s #24 2014 NASCAR Sprint Cup Car to be showcased by CMS at the Canadian Motorsports Expo!

JG Covered 24

Jeff Gordon’s 2014 #24 Axalta Chevrolet SS NASCAR Sprint Cup show car will make it’s Canadian debut in the Canadian Motor Speedway display at the Canadian Motorsports Expo!

The Canadian Motor Speedway (CMS) is proud and privileged to announce that for 4th consecutive year, we will showcase Jeff Gordon’s new NASCAR Sprint Cup stock car at the Canadian Motorsports Expo which takes place February 7, 8 & 9 at Toronto’s International Centre.

Gordon’s NASCAR Sprint Cup cars at the CMS display are always a centerpiece attraction at the CME, but this year is extra special, as the CMS display will mark the very first time the brand new #24 Axalta Chevrolet SS 2014 NASCAR Sprint Cup Car will be shown in Canada!

The # 24’s new paint scheme is being concealed under wraps until the Hendrick Motorsports and Axalta official unveiling and launch at the end of January in Charlotte, North Carolina, so fans will have to attend the Canadian Motorsports Expo for the first opportunity to view this exclusive showing in person.

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Last year’s Canadian Motor Speedway display with the #24 Chevrolet SS Drive to End Hunger NASCAR 2013 Gen-6 Sprint Cup Car and John Bickford.

“From the very first year we had Jeff’s car as the cornerstone of our CMS display, it was clear it was one of the key attractions at the Expo. The fan interest in an actual NASCAR Sprint Cup show car, especially  that of a driver as popular as Jeff, really gets the cameras clicking. We are always honoured to have the # 24 with us at the Expo, especially this year with the Canadian debut of the Axalta paint scheme. It’s a natural extension of our working relationship with Jeff, John Bickford and Hendrick Motorsports,” commented Canadian Motor Speedway Partner and Executive Director Azhar Mohammad.

Canadian Motor Speedway Chief Executive Officer Ibrahim Abou Taleb is very excited about Gordon’s car showcase. “We are very proud to have Jeff’s brand new car at our Canadian Motor Speedway display at the Expo. The fans know how close we are to Jeff and his work with us at CMS, so it’s wonderful to host the Canadian debut of his new car for the fans after the official launch at Hendrick Motorsports,” Taleb offered.

Fans will also be able to meet John Bickford, the Vice President and General Manager of Jeff Gordon, Inc. at the CMS display. Bickford is the stepfather and the man behind the illustrious career of Jeff Gordon, the 4-time NASCAR Sprint Cup Champion and designer of Canadian Motor Speedway.  John will be greeting fans at the CMS booth on Friday February 7th and Saturday February 8th.

Canadian Motorsports Expo attendees can also meet The CMS Management Team to view CMS renderings and up-to-date information on the on-site work completed so far, and construction plans for 2014 and 2015. Fans will also be able to obtain information about the hiring process, sponsorship opportunities and CMS community programs.  The CMS team will also be available for business to business discussions to explore partnerships and potential opportunities.

 

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