CMS & Brock University Partner for Research Enhancement

Canadian Motor Speedway and Brock University Partner For Research Enhancement

BrockAdvancing their mandate to form long-term partnerships with world-class Ontario post-secondary institutions, Canadian Motor Speedway (CMS) has signed a Memorandum of Understanding with Brock University.

The partnership will initially focus on research collaboration with the Faculty of Applied Health Sciences and could potentially develop into projects with the Environmental Sustainability Research Centre, BioLinc and The Goodman School of Business.

Partnerships currently being considered involve students working with Sport Management Associate Professor Julie Stevens from the Faculty of Applied Health Sciences at Brock.

University faculty and students would be working alongside CMS to research planned motorsport and entertainment events, and the economic impact those events might have on corporate sponsors, the Speedway, the Town of Fort Erie and the Niagara Region.

“Right now the first step is economic. If you get some basic event information, you can go and find how many competitors and attendees those typically have and use those numbers to project what the economic impact would be on Niagara,” Stevens says.

Officials from Brock and CMS gathered at the Speedway office in Fort Erie on Tuesday March 22 for the signing.

“This agreement creates exciting opportunities for Brock researchers and students, the Canadian Motor Speedway and the surrounding community,” says Gary Libben, Vice-President, Research Brock University. “By coming together to apply research to real-world situations, we’re laying the groundwork for Niagara to gain economic and cultural benefits from this initiative in an environmentally sustainable way.”

Azhar Mohammad, CMS Partner and Executive Director, says the Speedway is proud of the opportunity to work with Brock’s Sport Management program.

“Canadian Motor Speedway values its partnerships with world-class educational institutions,” he says. “This partnership will provide experiential learning, expertise and research, as well as connect Brock University and CMS to other industry partners, taking us all to another level of excellence.”

Claire MacSweyn, CMS Marketing and Sponsorship Executive and a Brock University alumna, says this particular research will be important to forming the Speedway’s calendar.

“As a multi-sports and entertainment venue, CMS will have a diverse year-round calendar of events. Collaboration in Sport Marketing and Sustainability in Sports will benefit Brock University research, CMS operations, sponsor engagement and the fan experience at CMS. As a Brock graduate, I am impressed with the expansion of the University over the years and the level of excitement in regards to participation in bringing Canada’s largest stadium and events to Niagara,” she says.

Brock University joins McMaster University’s Faculty of Engineering, Niagara College, and The University of Ontario Institute of Technology’s Automotive Centre of Excellence on Canadian Motor Speedway’s growing list of educational partners.

CMS and Brock MoU Mar 22 2016

Azhar Mohammad, CMS Partner & Executive Director and Gary Libben, Brock University VP of Research


Tomas Tales: Jeff Gordon’s # 24 Pit Stops at CMS Site!

2016-03-14 16.04.24Following the Motorama Custom Car & Motorsport Expo in Toronto this past weekend ( March 11th-14th, ) the Hendrick Motorsports transporter, carrying Jeff Gordon’s 2015 #24 AARP Member Advantages Chevy SS NASCAR Sprint Cup stock car headed down the QEW to Fort Erie and The Peace Bridge for the long trip back home to Charlotte NC.

But before crossing the border, transporter driver Kenny Babbert stopped on Sunset Drive at The Canadian Motor Speedway site in Fort Erie to meet CMS Executive Claire MacSweyn to view the site of the speedway, and to ensure the first ever race car on site was driven by 4-time NASCAR Sprint Cup Champion and CMS track designer Jeff Gordon.

Gordon’s car was showcased as part of The Canadian Motor Speedway display at The Toronto Motorama show. It’s the car Jeff Gordon raced for his 93rd and final career win on November 1st, 2015 at Martinsville Speedway in Virginia during the Chase for The Championship.

Retired from racing, Gordon is now a colour commentator for FOX Sports on NASCAR Sprint Cup telecasts, and continues to work with CMS architects on the design of the oval track portion of the CMS complex.

Taken directly from victory lane at Martinsville, Gordon’s car was shown at Motorama complete with dents, confetti and Pepsi Cola spray. It was a major hit with fans, as it was a rare opportunity to see and photograph an actual major NASCAR touring series race-winning car on display in Canada for the first time in decades.

This priceless piece of motorsports history is destined for The Hendrick Motorsports Museum and The NASCAR Hall of Fame.

Tale Pipes: As a preview to their 65th consecutive season of operation as Canada’s oldest and longest operating dirt track, Merrittville Speedway/Thorold has their annual Mall Show in full swing at The Pen Center St.Catharines. Nice shiny, new cars ready for combat are on display throughout the Pen. Merrittville opens their historic anniversary season April 23rd. Ransomville NY Speedway opens their gates under new ownership May 6th for their 59th season. Humberstone Speedway in nearby Port Colbourne will release their 2016 schedule shortly.