CMS mentioned by Jeff Gordon in USA Today


September 2nd, 2014

Jeff Gluck asked 4-time NASCAR Sprint Cup Champion, current 2014 NASCAR Sprint Cup series points leader and CMS Track Designer, Jeff Gordon about track design and the Canadian Motor Speedway in a ’12 Questions with Jeff Gordon’ interview for USA TODAY Sports.

Click here or the image below for the interview.


Gordon designs racing oval in Canada, dishes on Oscar parties
(Photo: Andrew Weber, USA TODAY Sports)

CMS Featured in Maclean’s Magazine!

The Canadian Motor Speedway is pleased to be featured in the July 28th issue of Maclean’s Magazine in the Economy section (pages 38-39).

Click here or on the cover below to view the Maclean’s Magazine article by Allison Lampert


Maclean’s Magazine cover – July 28th, 2014

Niagara College & CMS create opportunities for students

A proposed motor speedway for Fort Erie has opened a world of opportunity for Niagara College students.

Niagara College and The Canadian Motor Speedway have signed a memorandum of understanding (MOU) that outlines a broad range of areas where the parties can create hands-on learning and research opportunities.

“This is a world-class attraction that will bring together everything from hospitality to engineering technology,” said Steve Hudson, Niagara College’s vice president, academic. “There are elements of this proposal that align with almost all of our areas of specialization – in both academics and applied research.”

 The potential areas of cooperation outlined in the MOU range from events, a presence at the racetrack for NC’s food and hospitality related institutions, as well as applied learning opportunities for technology and motive power students through applied research programs. Opportunities may include the testing of green-energy vehicles, co-op placements, recruitment events, collaboration with other postsecondary institutions and much more.

“Since the inception of Canadian Motor Speedway, we wanted to establish long-term partnerships with world class and Ontario-based educational institutions that could broaden the scope of the Research and Development component of CMS. This partnership will provide a valuable state of the art facility to advance applied learning and innovation, as well as connect Niagara College and CMS to other industry partners, taking us all to another level of excellence,” CMS Partner and Executive Director Azhar Mohammad stated.

Front Row (L to R): Ibrahim Abou Taleb (CMS CEO), Dan Patterson (President of NC)
Back Row (L to R): Wayne Toth (NC Motive Power Co-ordinator), Azhar Mohammad (CMS Executive Director), Steve Hudson (VP of NC)


Canadian Motor Speedway is a $150 million racetrack development situated on 820 acres of land in Fort Erie directly adjacent to the QEW within two minutes of the Canadian/U.S. border and 20 minutes from Niagara Falls. It will include ancillary construction for infrastructure, recreational, retail, commercial, motorsports, automotive R&D Innovation Park in collaboration with McMaster University and Niagara College, industrial and educational uses that will expand the build-out to $400 million. The core of the project consists of a stand-alone ¾ mile ‘Jeff Gordon Design Signature Speedway’ oval, which combines to form a two mile FIA grade road course.  All 60,000 stadium seats will have expansive views of the tracks and the 5,000 enclosed club seats and 40 suites will favour the customer with first class catering and hospitality. The development will provide world class racing events for up to 100,000 spectators in a variety of motorsports including automobiles, motorcycles, karting, drifting and various motorized and non-motorized public events. For more information, please visit:,, or on Twitter: @CMSNation.

Niagara College offers more than 100 diploma, bachelor degree and advanced level programs at campuses in Welland, Niagara-on-the-Lake, and Niagara Falls; as well as more than 600 credit, vocational and general interest Continuing Education courses. Areas of specialization include food and wine sciences, advanced technology, media, applied health and community safety, supported by unique learning enterprises in food, wine, beer, horticulture and esthetics. For more information visit

 Niagara College

Ontario Ministry of Transportation & QEW/Bowen Rd Interchange



MTOThe Ontario Ministry of Transportation (MTO), in co-operation with the Regional Municipality of Niagara, have retained URS Canada Inc. to undertake a Class Environmental Assessment and Preliminary Design Study for the interchange improvements at the Queen Elizabeth Way and Bowen Road in the Town of Fort Erie, Niagara Region.

At June 16th’s Fort Erie Town Council meeting, URS presented the evaluation of alternatives, the preliminary details of the Technically Preferred Alternative, and proposed measures to minimize or avoid impacts. The Technically Preferred Alternative includes replacing the existing Bowen Road bridge to the south of the existing alignment with a 4-lane cross section and reconfiguring the Bowen Road interchange to a Parclo A4 interchange configuration.

URS and the MTO will be hosting a Public Information Centre (PIC) in the Fort Erie Town Hall Atrium on Tuesday June 24th from 4pm-8pm. The PIC will be an informal drop-in centre and representatives from MTO and URS will be available to answer questions and discuss the study.

This is very positive and exciting for CMS, to see the hard work and co-operation of the MTO, URS, The Niagara Region, The Town of Fort Erie and CMS come together to develop some of the outside infrastructure designs required to move CMS forward.

For more information please click on the Niagara Region website:

CMS Reveals New Logo Design


Canadian Motor Speedway administration has been full throttle over the winter months into the spring, moving ahead on a critical path that includes hiring architects to work with its engineers to formulate a final CMS site plan for submission and approval this summer.

A new construction season for CMS also introduces a key visual addition to the speed plant’s existing and popular logo with the release of a brand new striking Canadian Motor Speedway corporate logo displayed at the head of this Media Release.  The additional CMS logo will be one of many iterations that will be reflected on the facility as well as hundreds of merchandising items currently under design.

The new CMS logo was conceived and designed by Choko Motorsports, a long established Canadian motor sport industry graphic design and apparel company, in collaboration with Vice President and General Manager of Jeff Gordon Motorsports, John Bickford Sr., and CMS Partner & Executive Director Azhar Mohammad.

Jeff Gordon, the four-time NASCAR Sprint Cup Series champion, is designing the CMS racing complex.

The new CMS logo retains the official red white and black colour scheme and red maple leaf symbols of the original logo, that tie together visual reinforcement that CMS is a Canadian motor racing development and facility, now reconfigured into a new fresh, bold and more vertical design that depicts motion.

“Our logo is very important because it needs to make an immediately positive first impression. We will continue to create additional versions going forward for the different types of product lines we have identified, “ offered CMS Executive Director Azhar Mohammad. “Fans and the media have become very familiar and comfortable with our original insignia over the years, so we wanted to be consistent with the key aspects and images of the initial version. I like this new design a great deal, and I am confident our fans will agree with me. It’s Canadian…it’s modern and it’s racing which says it all. In the very near future, we will integrate our fans to help us create additional designs which will truly make it a community based initiative lasting for generations,” Mohammad added.

Canadian Motor Speedway Chief Executive Officer Ibrahim Abou Taleb says it’s always been very important that any CMS logo, emblem or signage conveys the message this is a Canadian project through out.

“CMS will be a world class facility and we have always stated that, but equally critical, this is a Canadian development and a Canadian racing and entertainment destination! This new logo definitely says that in one glance. The checkered flag, the words ‘Canadian’ and ‘Speedway’  and the red maple leaf together in this new design make that unmistakable and dramatic! ”, Abou Taleb added.

Phase-Two of the $400 million dollar CMS development in the Town of Fort Erie Ontario, the completion of the re-construction of Miller Creek will begin as soon as the surface soil and sub-structure can support heavy earth moving machinery.

CMS plans to release the names of the two architectural firms hired to take Jeff Gordon’s design to blue prints to the media shortly.

For more information or interviews, please contact:
Erik Tomas, Media Consultant, Canadian Motor Speedway

Niagara Falls Sports Expo

As an exhibitor at the Niagara Falls Sports Expo held March 29, 2014 at the Scotiabank Convention Centre, representatives from the Canadian Motor Speedway updated more than 2,000 sports enthusiasts about the development of the 65,000 seat motorsports race-track. With more than 50,000 square feet of Sports merchandise, memorabilia and sporting associations, visitors also had the chance to meet  NHL, MLB and NFL celebrities such as Johnny Bower, Gilbert Perrault, Steve Ludzik, Pete Rose, Kelly Gruber and Cornelius Bennet at the event.

The inaugural Niagara Falls Sports Expo was successful and the organizers are already making plans for a bigger and better 2015 event!

For more information and tickets:

NF Sports Expo



Chamber of Commerce Memberships

For over a year, the Canadian Motor Speedway has been a proud member of the Greater Fort Erie Chamber of Commerce.  We have attended several ‘Business After Five’ networking events, the Annual General Meeting, Southern Tier Mayor’s luncheon, the State of the Region address, Mayor’s Drive for Business Golf Tournament, talked to residents at the Fort Erie Trade Show and presented the Technology, Innovation and Environmental Award to Miller’s Auto Recycling at the Business Excellence Awards.  It has been a positive experience getting to know the people and businesses that make up the Town of Fort Erie…and now we are pleased to expand and join the Niagara Falls Chamber of Commerce and the Greater Niagara Chamber of Commerce.                


Technology Skills Canada Competitions

Canadian Motor Speedway was proud to attend the Niagara Catholic District School Board’s High School Technology Skills Challenge at Seaway Mall in Welland, Ontario on March 4th, 2014.  We spent the day with Niagara College and their Motive Power program students who were the judges for the skills competition.

CMS will be part of the Niagara College display for the Ontario Technological Skills Canada Competition at RIM Park in Waterloo on May 5th and 6th. We look forward to cheering on the Niagara College students in their post-secondary competitions as well as the the Niagara Catholic School Board and District School Board of Niagara’s secondary students.

For more information:


Jeff Gordon Fans Will See a “Hot” #24 at Canadian Motor Speedway display at Canadian Motorsports Expo!

Race fans anxious to get a close look at the new 2014 Jeff Gordon #24 Axalta Chevrolet SS NASCAR Sprint Cup show car at The Canadian Motor Speedway display at The Canadian Motorsports Expo, will definitely feel the heat!
JG Axalta 2014

Jeff Gordon’s #24 Chevy SS 2014 Axalta NASCAR Sprint Cup showcar will be in the Canadian Motor Speedway display at the Canadian Motorsports Expo in Toronto, Feb 7th-9th

Cloaked in secrecy until the official Hendrick Motorsports unveiling and presentation at the NASCAR Hall of Fame in Charlotte NC, Axalta Coating Systems finally took the wraps off the striking Brilliant Flames paint scheme on the popular #24 driven by 4-time NASCAR Sprint Cup Series champion Jeff Gordon.

Now fans at the Expo can take their own personal photos of Gordon’s flamed # 24, as The Canadian Motor Speedway ( CMS ) is proud and privileged to showcase Gordon’s show car for a 4th consecutive year at The Expo, ( CME ) February 7th through the 9th at the International Center Toronto.  
Gordon’s NASCAR Sprint Cup show cars at the CMS display are a centerpiece attraction at The Expo, but this year is extra special, as the CMS display will mark the very first time the brand new # 24 Axalta Chevrolet SS 2014 NASCAR Sprint Cup paint scheme will be shown in Canada!

The Brilliant Flames paint scheme, designed by renowned artist Sam Bass, marks the 22nd season of an historical partnership between Axalta, Hendrick Motorsports and Gordon.

Axalta describes the new paint scheme as a colourful racing design fitting of a champion, symbolizing longevity, style and fire for the business and for the sport. The base colors contain a unique specialty pigment called Brilliance that reflects a multitude of colors that demonstrates why Axalta color scientists develop coatings designed to superbly protect and enhance.

Fans will also be able to meet John Bickford, the Vice President and General Manager of Jeff Gordon, Inc. at the CMS display. Bickford is the stepfather and the man behind the illustrious career of Jeff Gordon, the 4-time NASCAR Sprint Cup Champion and designer of Canadian Motor Speedway.  John will be greeting fans at the CMS booth on Friday February 7th and Saturday February 8th.

Canadian Motorsports Expo attendees can also meet The CMS Management Team to view CMS renderings and up-to-date information on the on-site work completed so far, and construction plans for 2014 and 2015. Fans will also be able to obtain information about the hiring process, sponsorship opportunities and CMS community programs.  The CMS team will also be available for business to business discussions to explore partnerships and potential opportunities.