Jeff Gordon is a NASCAR racing legend in the popular Sprint Cup series in the United States, which represents a 70 million strong fan base. Jeff Gordon has established himself on and off the track as one of the most recognizable drives in the world, as a four-time NASCAR Cup Series champion, three-time winner of the Daytona 500 and a four-time winner of the Brickyard 400.
As Mr. Gordon’s career transitions from racing to off-track activities, he wanted to recognize his strong Canadian fan base and be part of the first ever major speedway in Canada. CMS presents the perfect opportunity to become a major part of its development. Jeff Gordon provides critical design consultation to the Canadian Motor Speedway covering track design, fan experience and driver requirements.
In 1992, the leukemia diagnosis of Gordon’s then-crew chief (Ray Evernham’s) son inspired Gordon to establish his foundation in hopes of helping children facing critical illness to realize their dreams. The Jeff Gordon Children’s Foundation began as a small mission for one child, but has grown into an organization that has raised more than $11 million for children’s charities over the years.
JEFF GORDON – HIS DREAM, DRIVE & DESTINY – Jeff Gordon To Publish First-Ever Authorized Biography, Book Scheduled to Release October 18th, 2016 “I purposely waited until I retired from driving so the book would encompass my entire career,” says Jeff Gordon. “People are going to be able to read about me like they’ve never read about me before.”
Heisman Humanitarian Award:
Jeff Gordon, driver of the no. 24 Chevrolet, was selected as the seventh recipient of the Heisman humanitarian award. As part of the award, the Heisman trophy trust donated $50,000 to the Jeff Gordon children’s foundation. The award was formally presented to Gordon at the 78th annual Heisman memorial trophy dinner on Dec. 10/12 in New York City.
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