Our friends at Inside Track Motorsport News Magazine had an idea they could go over the top if they brought the racing, hotrod, tuner, classic and custom car crowds together in one building, and they hit a bases-loaded home run!
Linking up the already renowned Motorama Custom Car Show with the still-young Canadian Motorsports Expo at the International Center Toronto, attracted huge crowds all three days to a show that was easily four times the size.
The fact we didn’t have to battle nasty winter weather also contributed to the very healthy attendance.
The new Motorama Custom Car and Motorsports Expo put the critical spring promotion for Canadian Motor Speedway and The Raceline Radio Network in front of more eyes and ears than ever before.
We once again featured Jeff Gordon’s NASCAR Sprint Cup show car, this time in 3M livery at our CMS display.
Jeff’s stepdad and mentor John Bickford was on hand once again to meet the fans, tell tall tales and pose for countless photos with # 24.
Having Jeff’s car with us was extra special considering this will be Gordon’s final year of competition, as he works to finalize his design of the Canadian Motor Speedway oval.
The show also gives us a chance to go one-on-one with the fans to update them on the latest progress and issues facing The CMS development in Fort Erie, as we get very close to crossing the final Provincial government hurdles to get equipment back on site to move the project forward.
It was very gratifying to hear the unflagging support for CMS. Everyone I talked to understood the slow-moving process we need to follow, declaring no matter how long it takes, they will be there to support the facility when race ready.
It was also fantastic to discover how many fans fully understood the current issue with the Ontario Ministry of Transportation and the upgrade planned for the Bowen Road/Queen Elizabeth Highway interchange, one of the CMS traffic flow points.
As Claire MacSweyn and I showed everyone the site map and the roads and points in question, most fans knew all about our issue regarding an upgraded 2-lane overpass that exists now, as opposed to a much more expensive 4-lane configuration.
Fans told us CMS stories in print, on the internet, social media, on the air on local radio and The Raceline Radio Network over the past month kept them completely apprised of exactly where we are with the project. Perfect!
Making sure the latest and accurate Canadian Motor Speedway project information is distributed efficiently and effectively is vital.
The days spend with the fans at the new and improved Motorama Custom Car and Motorsports Expo proved the word is out there, and the support for Canadian Motor Speedway is as strong as ever as the last steps in a very long process are before us.
Tale Pipes: We just get finished striking our set up at Motorama in Toronto, and Claire will truck it out again this weekend for the Niagara Falls Sports Expo featuring The CMS Racing Zone. Joey McColm and his #25 Toronto Maple Leafs NASCAR Canadian Tire Series car will be with us along with a Pit Stop Challenge. Join us for the latest CMS updates and a little more bench racing as the local tracks move closer to opening day 2015!